Date: 26 July 2010

Contact: Claudia Rimoli

786.255.5193

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FOR IMMEDIATE RELEASE

South Florida entrepreneur rallies to “give back” for Kids with Cancer

A Better Back^® support pillow to sponsor The Rally for Kids with Cancer Scavenger Cup

When the Nurse Manager in the pediatric oncology department suggested that kids undergoing treatment for cancer, sickle cell anemia, even burns, might benefit from her product, A Better Back®, South Florida entrepreneur Claudia Rimoli offered to donate one of her temperature-enhanced lumbar support pillows for every two she sells online from August through November. “Once I pictured those brave kids cuddled around my pillow, I couldn’t just walk away,” she says. And while she felt sure A Better Back^® would provide some immediate comfort to young cancer patients struggling with the chills and sweats of chemotherapy, what she didn’t expect was that she’d feel so driven to stay involved.

Now, in addition to pillow donations, A Better Back^® has signed on as a partial Pit Stop sponsor for The Rally for Kids with Cancer Scavenger Cup, a celebrity fund-raising event taking place in Miami on November 12th - 13th, 2010.

As a small start-up business, A Better Back^® is putting its heart ahead of its balance sheet, says Rimoli. While she admits the $10,000 sponsorship fee is somewhat daunting, “compared to what these kids face every day,” she says, “how could I be afraid of trying my hand at fund-raising?” She is also donating pillows for the Celebrities’ and Drivers’ gifting suites for The Rally for Kids with Cancer nation-wide.

Rimoli originally developed A Better Back^® as a temperature-controlled lumbar support pillow for students who spend long hours at the computer or studying. Its secret is a self-contained core that can be chilled in the freezer or heated in the microwave. Placed deep within the cushion’s snuggly layers, this core provides hours of continuous warmth or cooling, safely and conveniently, with no batteries or plug-ins, no messy cold packs, no electric cords or chargers.

Rimoli quickly found that students weren’t the only ones with tired, aching back muscles and the strain and pain that come from sitting too long, stretching too far, or doing too much. “The number of people who call or write me to tell how their pain has been alleviated is just amazing,” says Rimoli. “So often, they’ve tried drugs and surgery and had just about given up. It’s such a thrill to hear their stories and offer them relief and comfort.”

Those stories initially inspired her to give her product to childhood cancer patients at Holtz, and the kids at Holtz inspired her to keep on giving. Now, for every two pillows she sells on her web site, she donates one to Jackson Health System's Holtz Children's Hospital. And in partnership with Holtz, Jackson Memorial Foundation, IKF Wonderfund, and a host of celebrities and other sponsors, she’s racing to raise money to help end cancer through Miami’s second annual Rally for Kids with Cancer Scavenger Cup.

A Better Back can be purchased at abetterback.com.

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Date: 08 August 2009

Contact: Claudia Rimoli

786.255.5193

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FOR IMMEDIATE RELEASE

Former Greenvillian works to “give back” through new back-pain product

A Better Back to be exhibited at Upstate Women’s Show; proceeds to local charities

What do gardeners, yoga practitioners, breast cancer survivors, office workers and car pool drivers all have in common?

They, like most Americans, are prone to tired, aching back muscles and the strain and pain that come from sitting too long, stretching too far, or doing too much. Conventional wisdom says to rest, apply hot or cold compresses, and wait on it to get better, but who has time for that? There are kids, co-workers, schedules and obligations, all waiting on us to keep doing more and more and more…

“Every woman I knew was having back pain,” says entrepreneur and former Greenville resident Claudia Rimoli, “but none of us could stop long enough to deal with it.” But she was determined to find a workable solution: an easy, convenient way to soothe aching backs – without downtime, without electric heating pads or messy cold packs, and without taking time away from all those things we all have to do every day.

When she didn’t find the answer, she decided to invent it. It’s called A Better Back®.

A Better Back® is a unique, temperature-controlled lumbar support pillow specifically designed to help relieve back pain by redistributing your muscle weight evenly along the entire spinal column. Using temperature-sensitive memory foam for a perfect fit, A Better Back® realigns your body so that it works naturally and efficiently.

But it’s the product’s versatile, use-it-anywhere convenience that’s creating the real buzz. Designed to be worn like a backpack, A Better Back® provides instant comfort with total freedom of movement. That means you can use A Better Back® while sitting, standing, driving, flying or practically any other daily activity. Working at your computer, riding in a car or plane, even watching TV or a movie becomes enjoyable again because A Better Back® helps you maintain your ideal posture.

A Better Back’s self-contained heating and cooling elements require no batteries or plug-ins, so you’re never tethered to cords or chargers. You can apply soothing heat or cold any time, any place for total support and comfort.

“The number of people who call or write me to tell how their pain has been alleviated is just amazing,” says Rimoli. “So often, they’ve tried drugs and surgery and had just about given up. It’s such a thrill to hear their stories.”

A Better Back’s success is enabling Rimoli to work toward making her product more “green,” a feature that’s important to her good-health business perspective. Then she plans to move all aspects of manufacturing back to the US, a process that is already incrementally underway. But in the meantime, she has found another way to “give back” to the community that nurtured her entrepreneurial spirit. She is partnering with two local charities, Safe Harbor domestic abuse shelter and Harvest Hope food bank, to donate a percentage of sales from the Upstate Women’s Show to help fund their programs – and she has issued a challenge to all the other exhibitors to do the same. So far, the show’s organizers say the response has been overwhelmingly positive.

“Sometimes it takes a woman to fully understand the challenges other women face,” say Rimoli. “It only makes sense to do what we can to help each other out.”

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